Gamesys Group CEO, Noel Hayden, commented: "We have been long term admirers of the Virgin brand and all it stands for. We are delighted to have the opportunity to leverage our unique platform, games and services to power Virgin gaming propositions around the world."
Gamesys Group is a UK success story. Built on true entrepreneurship, the Group was founded back in 2001 by Noel Hayden, Robin Tombs and Andy Dixon and now employs more than 700 people.
Virgin Games, which was founded in 2004, has grown consistently since launch and regularly won awards for its customer service and advertising.
Richard Branson, founder of Virgin Group said:"We are delighted the Gamesys Group has acquired Virgin Games and formed a partnership to build a global games business. Simon Burridge and his team built a strong platform and now with the help of the Gamesys Group we can expand further internationally. We believe the Gamesys Group shares our vision and will be great partners in the sector."
Simon Burridge, CEO of Virgin Games said: "With many new opportunities opening up across the world, it was important to attract a new partner to capitalise the power of the Virgin brand. We are delighted Virgin Games is being acquired by the Gamesys Group, whose track record of growth and innovation speaks for itself."
Gamesys Group will relaunch the existing Virgin Games UK site in the first quarter of 2013. Virgin was advised by Oakvale Capital.