International edition
September 24, 2021

The presentation will feature key areas

New vision for TCS John Huxley at ICE

(UK).- TCS John Huxley will be showcasing a new vision for its product portfolio at ICE 2013. The stand will feature key zones like The Supernova Zone, The Gaming Floor Live Zone, the Traditional Zone as well as a dedicated Electronic Zone.


he company will be presenting the first stage of this new vision at ICE in February. The focus will be on key products - Gaming Floor Live, Supernova, Tablet Roulette, electronic table games and of course traditional industry leading products.

Cath Burns, TCS John Huxley Group CEO, comments, “We’ve spent the last 9 months focusing on our product portfolio to ensure we are building a solid foundation in which we can support our customers globally. What you will see at ICE is the first stage of this product-focused approach with our software based products such as Gaming Floor Live, Supernova and Tablet Roulette that are designed to drive business and revenues at the operator level.”

The ICE presentation will feature key areas or zones:

The Supernova Zone will showcase how this unique product delivers floor wide progressive and game bonusing to all live table games.  The system drives increased revenues by adding higher levels of player excitement and loyalty to all live table games including Roulette, an industry first.  Its multi-level event based and mystery prizes can be employed on games that don’t normally run progressive jackpots.

The Gaming Floor Live Zone highlights this Real-Time game optimisation tool designed to maximise key performance areas and profitability. Gaming Floor Live automatically captures game data, which in turn provides information to maximise turnover, maintain house advantage, reduce operating costs and understand opportunity costs. Initially launched for Roulette, the system has now been developed to incorporate a variety of other games, which will be showcased at ICE.

Visitors will be able to sit back and relax in our Lounge - the perfect place to demonstrate our innovative server based Roulette solution that allows players to play live Roulette tables on a touch screen tablet device throughout a gaming venue. This is the perfect Roulette solution for what have traditionally been non-gaming areas such as bars, restaurants, and smoking terraces. It will enhance electronic revenue by giving flexibility during busy periods, offering increased player positions without the need for additional staffing levels.

In addition to this, we will be showcasing our exquisite gaming tables, wheels and new games in the Traditional Zone as well as our award winning electronic multiplayer products in a dedicated Electronic Zone.

“We are really looking forward to this year’s show as this signifies the start of a new journey for the company”. Cath Burns continues, “The future will see us integrate all of our core products with our technical products so that we can offer our customers a core solution. This is the first stage, that said we already have some ground-breaking product offerings providing very strong foundations for the future.”

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