International edition
October 26, 2021

At ICE show

Abbiati to showcase a wide range of brand new products in London

(UK).- Abbiati Casino Equipment will be participating at the ICE show this year again. The Italian company will exhibit at both S6-330 with its consolidated and renowned portfolio of gaming products, where they will showcase a wide range of brand new products. For the first time, the event will be held in the new location of London ExCel, next February 5-7.

The London show has always been the most challenging exhibition for our company” said Giorgio Abbiati, CEO of Abbiati Casino Equipment “and our team is eager to take part in another exciting show. Giovanni Abbiati, the Founder and President of the Italian company had added saying, that the company this year has strengthened its forces in investigating and researching new technologies. The result of it is the development of a brand new range of security features to be added to chips, plaques and jetons, created to satisfy even the most demanding of their clients. 

“The security of Chips, Plaques and Jetons has always been a goal for our company and as a witness of this we are always researching new materials and technologies to make our products safer against counterfeiting” stated Giorgio Abbiati. “The company is proud of showcasing these new enhanced security features during the London show” he added.

Among all other products the Italian manufacturer will be presenting its Contemporary Wheel, a recent model of Roulette Wheel, which incorporates an upgraded patented invisible laser technology (Class 1A). The wheel is made of alternative materials, which are able to guarantee to the Casino Operators the top quality and security. The main benefits of the newly manufactured wheel is a very competitive price and no visible evidence of the laser sensor in the ball track. The wheel obtained a big success throughout this year and Abbiati is pleased to show it again during this exhibition.

“The latest innovation of this year is a new alternative material for layouts we are going to introduce” said the CEO of Abbiati “which is much more economical but still as durable as the synthetic layouts. This cloth can be also personalized according to any personalized design that may be requested by the Casino Operators.”

Due to the success obtained, Abbiati continues to focus on its Poker Division, a line totally dedicated to poker gaming, both cash game and tournaments, including customized poker chips, Modiano playing cards with standard and personalized backs, poker tables with different characteristics and various ranges of prices, chairs and to this game related accessories.

In the past year Abbiati have had a large expansion not just in its key and consolidated markets. The management is glad to confirm that the company has expanded even more in the Asian market, receiving an amount of important orders regarding chips, jetons and plaques including new security features.

Another achievement obtained by the company since they were granted an approval by Nevada Gaming Control Board for their chips, plaques and jetons is a new approval received this year from the Singapore Casino Regulatory Authority, which enabled Abbiati to sell their casino currency products in Singapore, in a such way securing a continually growing entry of Abbiati in the Asian market.

As every year Abbiati will display a large range of their Live Gaming tables of various styles and configurations, a selection of their American Roulette wheels together with a selection of Winning Number Displays and these are just to name a few.

Terry Clarke, the Commercial Director of Abbiati company, has underlined the significance of the ICE show, saying that during the exhibition Abbiati company will once again have the opportunity to demonstrate its ability to manufacture personalized products and to face each new challenge the gaming market presents.

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