88 is set to launch a real money gaming product on Facebook in the UK. Utilising 888’s existing social facing operation, the first app to launch is bingo, with a casino offering including slots and other popular games to follow shortly.
The ‘freemium’ Bingo Island product the company already has at the site will be upgraded to real money site. This will be followed by casino, slots and eventually poker.
Itai Frieberger, COO of 888, commented: “888 has long recognised the potential for social gaming. Our Facebook freemium (play for fun) offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides. We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming”.
Julien Codorniou, Head of Games Partnerships for Facebook in Europe, said: “Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games”.