he agreement provides an opportunity for SG Gaming to supply yet another major bookmaker in the UK. The deal will enable Paddy Power to gain access to machines powered by innovative platform software as well as SG Gaming’s renowned field-based support and portfolio of leading content, including popular and recognisable roulette games as well as slots favourites such as Thai Flower and Rainbow Riches.
Phil Horne, Managing Director of UK LBO at SG Gaming, commented, “We are delighted to be working with Paddy Power and running this trial across 20 shops. Our team is looking forward to working closely with them to showcase the strengths of SG Gaming and our gaming machine offering.
“Paddy Power has been experiencing tremendous growth in recent years, through its UK LBOs, its international expansion and its online success. As a company that takes its gaming offering very seriously, we are looking forward to building a relationship with them and bringing theircustomers an exciting gaming experience,” he concluded.