International edition
September 28, 2021

The change of venue has been embraced by exhibitors

ICE on course to achieve sell-out first year at ExCeL London

(UK).- ICE Totally Gaming 2013 will be the biggest gaming event in the industry calendar with news that just 1.2% of exhibition space remains unsold at the beginning of December. The news, which is a testament to the size and scope of the marketing campaign undertaken by the organising team at Clarion, means that ICE 2013, the first to be staged at ExCeL, will comprise in excess of 31,000 sqm.


he organisers believe that the show will attract the broadest spectrum of international gaming professionals to London. The number of exhibitors showing their latest innovations and product launches will be over 400 – which represents a mouth-watering prospect for the many thousands of international buyers coming to the exhibition. 

Kate Chambers, Director – Gaming, and the person responsible for implementing the move to ExCeL London said: “Our marketing theme for 2013 has been ‘think big’ and I’m delighted to say that the creative we have been running throughout the international media channels has lived up to the reality of what visitors will see at ExCeL London when the doors open on the 5th February for the first edition at our new home. There’s absolutely no way that any buyer of gaming equipment would be able to see so many leading companies without spending at least nine months of the year on a plane: at ICE you can do the equivalent in three days – although, admittedly, it’s a hugely busy three days! 

“ICE is an event which provides a shop window on absolutely everything that’s taking place in gaming and, most importantly gaming from every geographical perspective.  Add important C-Level activities, a flourishing conference programme, key networking events and a prestigious awards ceremony which celebrates excellence, integrity and professionalism and you have a multi-faceted celebration of the international gaming industry which offers tangible benefits to everyone involved in the gaming business in all of its guises.

“In terms of visitor numbers we are tracking significantly above this stage of the campaign last year.  What I can say is that once again, we’ve raised the bar in our marketing.  In ‘think big’ we have a very strong creative proposition which resonates with our stakeholders and targets, we have introduced new initiatives such as our ICE e-magazine, we are working even closer with our good friends in the media and we are utilising all available media channels to get the message home that ICE 2013 will be bigger and better than ever before and that it is an essential event for anyone involved in online and offline gaming and betting.  However the key reason for attending ICE is the assembly of absolutely stellar companies which are exhibiting at ExCeL – you can’t get any better than that.”

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