The broker wrote in a note that the mass market will be the next driver of growth in Macau as VIP gross gaming revenue approached negative territory in the third quarter of this year, Bloomberg reported.
KES also forecasts the gaming industry’s centre of gravity will shift towards the Cotai area, brought about by the infrastructural developments to increase mass market products, visitation and ease checkpoint bottlenecks. “We are optimistic on the mass market segment growth as Cotai transforms into a world class tourism destination,” KES wrote.