oral, the third largest bookmaker in the UK, has added Inspired’s Virtual Sports feeds to its online sportsbook and increased the number of Virtual Sports available in its 1,600 venues to include the full portfolio: Horses, greyhounds, football, tennis,motor racing, speedway and cycling.
Turf TV is one of the UK’s leading providers of live racing to UK bookmakers and has also been broadcasting Virtual Sports into UK LBO’s for over five years. To continue to meet the demand for Virtual Sports from its customers, Turf TV is extending its contract with Inspired for Virtual Horse and Greyhound races for a further five years, until 2017.
Steve Rogers, Managing Director for Virtual Sports at Inspired Gaming Group, commented: “We have been providing Virtual Sports to the UK market for over a decade and it continues to be a key part of our strategic development. These contract extensions and renewals, with major UK sports betting brands, demonstrate the outstanding quality of the Virtual Sports content we continue to provide across all channels. As an indication of our cross-channel growth another leading UK bookmaker, William Hill, recently became the first of our customers to develop a dedicated iPhone and Android app for Virtual Sports betting.”