International edition
September 24, 2020

To enter real money gaming in the UK

bwin.party signs exclusive partnership with Zynga

(UK).- bwin.party has entered into an exclusive partnership agreement with Zynga, to develop and operate real money online and mobile poker and casino services in the UK. The firm will provide a turnkey solution including the requisite operating platform, software and related support, to power Zynga’s real money poker and casino services. 

T

hese services will initially be focused exclusively on UK-based customers and will operate under our Gibraltar gaming license.

Once operational, Zynga’s real money UK poker customers will join the bwin.party dotcom player liquidity pool. Zynga’s real money casino will be based upon our market-leading PartyCasino and will be differentiated with a number of bespoke features including FarmVille-branded slots.

Jim Ryan and Norbert Teufelberger, the Co-CEOs of bwin.party, said: “Today’s announcement is a further example of our success in leveraging our assets through strategic blue-chip partners. Zynga is the world’s leader in social games with hundreds of millions of active players and a significant player base in the UK. We are delighted to have been selected as their chosen partner for this important step in their evolution and hope to expand our relationship into other products and markets.”

"Bringing together Zynga’s expertise in social gaming with the top international real money gaming operator is the best way to create the highest quality gaming experiences for our players in the UK.  Partnering with an established leader like bwin.party is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they've been asking us for, ” Barry Cottle, Executive Vice President, Corporate and Business Development, Zynga, said

What is your opinion about this article?
  • I like it
    %
    0 votos
  • I don't like it
    %
    0 votos
  • I have not thought about it
    %
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook