he goal of the new company is to further develop the jointly operated network of gaming machine installations, which currently numbers more than 1,000. In the process, the company intends to expand significantly its current presence in the Mexican casino market. Management Board member Thomas Niehenke (COO) confidently stated that, “given the current volume of about 120,000 machines, the potential for 250,000 machines is realistic in this growing market, without a doubt.” Moreover, the company also intends to use the Mexico location as a base to serve the neighbouring casino markets in Panama and the Caribbean.
“We are certain that we will be successful since we are working with Senor José Luis Gonzales, who has invaluable experience in these markets as a manufacturer and operator. Not to mention our outstanding gaming systems development. Our joint appearance at the ELA casino trade fair in Mexico this May is clear evidence of this potential for success”, Thomas Niehenke adds.
José Luis Gonzales also has confidence in the collaboration with the Gauselmann Group. “I’m proud of this cooperation and am sure that, by combining our competencies, we will reach our collective goals. Moreover, I’m obviously looking forward to such reliable collaboration with a major group in the gaming industry.”
For the Gauselmann Group, this represents yet another critical step on the path of internationalisation, a process which began in 1993. Today, the group earns about 40 per cent of its business – around 1.7 billion euros - abroad. Niehenke notes, “Merkur Gaming Mexico makes us all the more independent of the restrictions which hold us back in Germany, our home market.”
All machines for these new markets are to be produced in the Gauselmann Group’s Lübbecke production facility, a critical contribution to the long-term preservation of jobs in the Minden-Lübbecke district.