International edition
June 15, 2021

It also made a number of changes to the senior management

William Hill to buy out Playtech from online business

(UK).- William Hill has confirmed it wants to call time on its online partnership with software group Playtech, after four successful and tumultuous years. Britain’s biggest bookmaker will next month ask a group of banks to value Playtech’s 29pc stake in its digital arm, William Hill Online. William Hill has the option to buy the stake early next year.

T

he firm also has announced that it has made a number of changes to the senior management of its William Hill Online subsidiary.
As part of this reorganisation, Andrew Lee has been promoted from Head of Mobile to Managing Director for William Hill Online with immediate effect succeeding Henry Birch who has stepped down as the subsidiary’s Chief Executive Officer.


In addition, William Hill revealed that Jamie Hart has been appointed to the new role of Customer Experience and Innovation Director for William Hill Online and will have responsibility for developing and innovating its sportsbook and gaming platforms.


Finally, Jurgen Reutter, who William Hill declared ‘brings valuable and extensive mobile-specific expertise’, will take over from Lee as Head of Mobile for William Hill Online.


The bookie said there could be “no certainty” that the option will be exercised following the valuation process, which will end in February. But Ralph Topping, chief executive of William Hill, has made no secret of his desire to gain full strategic control over the digital division.


William Hill’s joint venture with Playtech hit the headlines last year after staff at WHO’s offices in Tel Aviv and Bulgaria staged a walk out.
The affair last autumn highlighted a series of bizarre activities at the subsidiary, including, according to one report, the discovery of a £250,000 fish tank at the Tel Aviv office.


William Hill hired former Israeli intelligence officers to restore order and Topping flew out to Tel Aviv to rescue the situation. However, friendly relations between Playtech and William Hill have since been restored.


The Playtech stake is one of two deals in William Hill’s sights. The bookie has also mounted aIn tandem with releasing its interim financial results for the third quarter of the year, British online and land-based gaming giant William Hill has announced that it has made a number of changes to the senior management of its William Hill Online subsidiary.


William Hill stated that it was ‘reshaping the management team’ for William Hill Online in order to ‘support the business’ continued development’ while also increasing its ‘focus on our customers’.


 “Having successfully grown the operational scale and product offering since 2008, the focus for William Hill Online is now intensifying around the customer including personalisation, customer insight and customer services,” read a statement from London-based William Hill.
“This is a significant priority given the high proportion of UK betting and gaming customers who already have a William Hill account.”
“We would like to thank Henry Birch for his contribution to the business over the last four years throughout which William Hill Online has substantially grown in both scale and profitability. We are delighted that Andrew Lee is taking the lead role at William Hill Online. He has the financial background and strategic insight ideally suited to this leadership role.”

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