he exclusive global deal sees Evolution develop new live dealer casino games with the Deal or No Deal brand, which will be distributed across their extensive network.
According to Jens von Bahr, Evolution CEO: “As you can imagine, we are extremely excited to be working with Endemol, a company that is very strong both commercially and creatively, and which has a portfolio of fantastic worldwide brands. Deal or No Deal for the live online market is the first milestone in what we expect to be a long and fruitful partnership. There are many more brands and multi-channel opportunities for us to explore together.”
He added: “Branded content is an important part of our strategy moving forward – and there’s no better way to start than by launching one of the most celebrated big-money-prize TV show brands into the online live arena.”
Jurian VanDerMeer, Managing Director at Endemol Games, commented: “Evolution is the perfect partner to take the Deal or No Deal brand to a different level, on a global scale. Like Endemol Games, Evolution is innovative and committed to delivering the best end-player experience.”
Evolution’s Creative Director Richard Hadida stated: “The live gambling version of Deal or No Deal will be another exciting example Evolution’s flair for delivering innovative, nerve-testing games in real time to players’ PC and iPad screens. Deal or No Deal is a unique game that will achieve massive standout and offer huge potential to attract new players, new demographics and new revenue streams to our licensees’ online operations.”
The news comes on top of an already significant extension of the Evolution product range. In a period of around eight weeks the Live Dealer gaming leader will have launched the world’s first live slot game (which itself integrates a mini game show with a live presenter), iPad versions of its Live Roulette and Live Blackjack games, Live Casino Hold’em poker, and a Live Roulette solution broadcast on Italian TV for Italy’s largest gaming operator.