International edition
September 27, 2021

The Global Draw, Barcrest and Games Media

Three industry leaders unite to form SG Gaming

(UK).- Following a series of acquisitions and planned integration, Scientific Games Corporation today announced the joining together of its three subsidiaries, The Global Draw, Barcrest and Games Media, to operate as one division titled SG Gaming. The formation of SG Gaming brings together more than 700 employees across 12 countries operating under one brand.


ustomers will benefit from the expertise of an extended team of industry and technical experts, committed to creating compelling content, terminals and experiences for the international leisure and entertainment industries. This move will allow SG Gaming to build on its existing strong position in the LBO, pub, arcade and bingo sectors as well as further advance its ambitious strategy for interactive gaming and continued international growth.

Steve Frater assumes the role of Executive Chairman of SG Gaming, with Ian Timmis as Chief Executive Officer, Robert White as Chief Operating Officer (COO) and Gareth Phillips as Chief Technology Officer (CTO). They will be supported by the four current Managing Directors, who will continue to lead their relevant business channels: Phil Horne, for UK LBO (The Global Draw), Chris Sullivan for Pub, Arcade and Bingo (Barcrest and Games Media), Alex Stephens for Interactive, and Michael Koch for International Business.

Commenting on the launch of SG Gaming, Frater said, “The three businesses are all leading players in their own right with The Global Draw pioneering gaming terminals in the LBO sector and Barcrest and Games Media producing renowned and successful content for the leading pub, arcade and bingo operators. Now we are able to further combine their core strengths and expertise to create a powerful international force.

“Our industry continues to evolve and we are committed to remaining at the forefront. By bringing the three businesses together under one division, we can expand our selection of world-class products, content and training for our customers which will ultimately benefit their players.” He continued, “We are driven to exceed the expectations of all our stakeholders, whether they are our employees, customers or the end consumer. By establishing one brand, we can all execute on one vision and offer a consistent experience across the business.”

SG Gaming will be headquartered in Feltham, London, with offices in Manchester and the Midlands, and international offices in Mexico and Puerto Rico. The business will continue to communicate directly with its customers and partners regarding future developments.

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