he gaming platform will also enable Genting to integrate best of breed products and content from suppliers across the globe and deliver localised games to individual markets. Operators will have the ability to reward players based on their total value across all products and in doing so, can optimise lifetime value, duration and churn rates to complete the CRM cycle.
Commenting on the agreement, Peter Nolan, Managing Director Genting Alderney said, “When we started this process, we were looking for a company that could offer a solution that would be right for Genting Alderney today and Genting Group globally in the future. We required an experienced company with a robust and scalable online gaming platform and the ability to customise it to our specific requirements. ComTrade quickly demonstrated that they could offer that and much more.”
Ales Gornjec, Director of Gaming at ComTrade said “Working with a global force such as Genting signifies that our flexible working approach allows operators to take control of their own destiny. This is where an increasingly competitive gaming market is headed, with operators seeking to differentiate their product and services. Our platform and high level of customisation enable Genting to offer a broader range of products tailored to the needs of their customer base.”