International edition
June 24, 2021

ICE Totally Gaming organizers statement

London exceeds Las Vegas in gaming expo stakes

(UK / US).- As the exhibition season gets into full swing, ICE Totally Gaming has been confirmed as the biggest gaming expo on the industry calendar. The event, which takes place across the February 5-7 at ExCeL London, will comprise in excess of 29,000 sqm – 21% bigger than the official figures posted by G2E – making ICE the world's single largest dedicated business-to-business gaming expo.


ate Chambers, Director - Gaming said: “ICE Totally Gaming is structured differently and as a consequence can offer its stakeholders a much broader exposure to what’s new across the gaming spectrum.

“There’s simply no value in attending events just because of their size; events have to deliver value and second best is no longer a podium position. However what’s been achieved with ICE Totally Gaming is the creation of a world-class event that also happens to be the biggest business-to-business gaming exhibition in the world.  The more successful the exhibition, the bigger it gets as more and more industry professionals want to be part of it”, she added. 

“ICE is an event that provides a shop window on everything that’s taking place in gaming and, most importantly, gaming from every geographical perspective.  With that you achieve a critical mass and a momentum.  Add important C-Level activities, a flourishing conference programme, social events and a prestigious awards ceremony which celebrates excellence, integrity and professionalism, and you have a multi-faceted celebration of the international gaming industry which offers tangible benefits to everyone involved in the gaming business in all of its guises,” she pointed.

Chambers also said: “The larger the show, the more reasons people have to attend.  My team knows that people have a choice, and they know that each year we have to earn their support and earn their attendance.  Everyone is searching for their own ‘eureka’ moment from their attendance at ICE, and it’s our job to deliver it – in style!

“With over 29,000sqm of floor space booked so far, and the capacity to add nearly 1,500sqm over the coming five months, there’s no doubt that 2013 will be the strongest ICE exhibition on record and one not to be missed,” she concluded.

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