he products will be available through Betfair websites and mobile portals. The deal will enable Betfair to offer ring-fenced Poker products in markets that require them.
Betfair will work with Playtech to launch a fully licensed local poker solution in Spain during the current financial year and offer a similar solution in Italy soon after the licensed betting Exchange is launched.
Ian Chuter, Group Operations Director at Betfair, commented: “Betfair has built a strong relationship with Playtech over a number of years and after a full evaluation of the available options, they were the logical choice for providing us with what we now need.
“This deal allows us to offer a compliant Poker solution in markets where historically we have not been able to and the wider agreement is further evidence of how serious we are in providing our customers with a high quality one-stop shop for all their betting needs.”
Rafi Ashkenazi, Chief Operating Officer of Playtech, commented: "We are delighted to be expanding our successful relationship with Betfair with the development of Bingo and Poker services in addition to Casino. The agreement is a testament to Playtech’s ability to offer a full suite of market leading online products and we look forward to continuing to work with Betfair".
Playtech has supplied Betfair with a full suite of casino games since 2009.