International edition
June 25, 2021


Another international games developer confirms return to ICE

(UK).- Project, which has earned a reputation for being one of the industry's most innovative games developers, has confirmed that it will be returning to ICE Totally Gaming in 2013 after an absence of three years. Project is the latest influential name to return to the ICE show floor and the news follows earlier announcements of support from both TCS John Huxley and Aruze.


ony Boulton, Project’s Managing Director, explained: “We are active in our UK home market as well as in strategic international jurisdictions.  We will be using the exhibition to market our successful Instant Lottery System software which has been adopted by a number of governments as their lottery system of choice.” 

He added: “ICE has a reach which is unique within the lottery/gaming space and represents the only single business event at which we can engage with the calibre of industry and political decision-makers that we need in order to market this particular product. The only alternative approach is to try and secure individual high-level meetings in every one of our target jurisdictions, which is a huge and costly logistical task.  I am looking forward to seeing the new ICE at ExCeL and hope to benefit from its reputation for being the meeting place for the international industry.”

Kate Chambers, ICE Portfolio Director, said: “Innovation is at the heart of gaming and I’m delighted that the big thinkers in the business, the companies and individuals which drive change, continue to support it.  Attracting a company like Project, which has a reputation for thinking big, is an important coup and another key reason for attending ICE Totally Gaming in February at its new ExCeL London home.  The move to ExCeL has been very well received by our stakeholders and we are looking forward to welcoming attendees from throughout the world to what is the heart of London.”

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