he creative, which has been launched following a tease campaign run through www.totallygaming.com, heralds the show’s relocation to the purpose built ExCeL London venue and on new dates across February 5th, 6th and 7th.
Kate Chambers, Portfolio Director responsible for ICE Totally Gaming said: “We are launching our biggest marketing campaign to date in support of what promises to be the biggest exhibition for the international gaming industry. ICE 2013 is already 12% bigger than the 2012 event and we still have more than six months before the show opens. With a net floor space of 31,000 square metres we believe that ICE 2013 will be the biggest b2b gaming event in the calendar and one not to be missed.
“Our message to customers and stakeholders is simple - just think big: the show is going to be the biggest ever, the exhibitors are the biggest in gaming, the ideas will be bigger than ever before, and the opportunities that ICE generates for all attendees will be immense. To quote Donald Trump: ‘You have to think anyway so why not think big?’, she concluded.