International edition
September 21, 2020

It is the shirt sponsor of Real Madrid and a partner to Bayern Munich

bwin signs 3-year deal with Manchester United

(UK).- British online betting firm bwin.party digital entertainment said it had entered into a three-year sponsorship deal with Manchester United, for an undisclosed amount, making it the club's "official online gaming and betting partner". It includes the right to run betting kiosks and advertise at the English premier league soccer club's Old Trafford home.

B

win said the deal would also give it the chance to exploit the club's international appeal to expand in social gaming - free-to-use web games played against other users that offer additional features paid for with online credits.

"Man Utd has 569 million followers outside of Europe, providing us with a great opportunity to offer jointly designed and innovative products in countries that do not yet allow real money online sports betting," said bwin.party's co-CEO Norbert Teufelberger.
"As Europe's leading online sports betting operator, football is fundamental to our long-term success, making up approximately half of our total sports betting revenue of 261 million euros (us$ 320 million) in 2011," he added.

Bwin, which is already the shirt sponsor of Spanish soccer club Real Madrid, said football remained key to its long-term future, making up about half of its sports betting revenue in 2011.

Man Utd, which debuted on the New York stock exchange last week, has a series of commercial linkups, including with insurance broker AON, whose name is currently emblazoned on its shirts, set to be replaced on the famous red jerseys by GM's Chevrolet in 2014.

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