International edition
October 17, 2021

The relationship between both firms started in 1999

Rank's Blue Square signs multi-year deal with OpenBet

(UK).- OpenBet announced that its first-ever customer Blue Square Bet has entered a multi-year contract and signed up to the OpenBet Online Product Roadmap. Blue Square Bet first became a customer in 1999 when it launched its sportsbook using OpenBet’s market-leading software. Since then, the relationship has continued to grow and develop.


uring the last ten years, Blue Square Bet was one of the pioneering brands to feature in-play betting and also the first customer to go live with one of OpenBet Casino’s key features that allow any third-party games to be seamlessly integrated into a tailored games offering.

The OpenBet Online Product Roadmap brings together a number of compelling products that will give Blue Square Bet the ability to keep improving their overall online sportsbook performance and increase scalability across a number of channels. The roadmap will also deliver more sophisticated promotions, improved liability management and enhanced bet placement.

David Loveday, CEO of OpenBet, said: “We have had a very long and close relationship with Blue Square Bet that has seen both companies grow to become established brands in the gaming sector. Blue Square Bet has always been very committed to ensuring that they are offering their customers the very best service by utilising the latest technology and software available. By signing up to our Online Product Roadmap, we look forward to continuing to provide the platform for their continued success and many more years working together.”

Mark Jones, Managing Director of Rank Interactive, commented: “Over the years, we have built a relationship with OpenBet that is based on trust and delivery. The dynamic of the relationship has meant that Blue Square Bet has been able to compete with the rest of the industry, sound in the knowledge that the platform on which we are built provides us with the best opportunity. The new online product roadmap gives us the assurance that OpenBet is committed to building on their market-leading position and we look forward to continuing our relationship going forward.”

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