ommenting on the agreement JPM’s Paul Bursnell explained: “Enjoying strong early performance and a host of Pub Co approvals which were given earlier than the industry normally expects, Al Murray’s Beautiful British Game is rapidly becoming something of a phenomenon. With a rapidly expanding order book and unprecedented interest, we have placed Al Murray’s Beautiful British Game in the capable hands of AMG Leisure, the most prominent and successful distributor of gaming and entertainment machines in the UK.”
“We’ve been hugely impressed by the enthusiasm and professionalism exhibited by the AMG Leisure team. With one of the largest and most proactive sales teams in the business we’re confident that AMG Leisure will realise the full potential of this exciting game," he praised.
AMG Directors Mark Sowray and Alex Auckland are clearly very pleased to be partnering with JPM International. In a joint statement they commented: “JPM’s re-positioning at the top of the manufacturing tree is long overdue and we’re delighted to take on exclusivity for this exciting product range.” They confirmed: “We share JPM’s forward thinking approach, fair values, and determination to embrace the opportunity created by a shifting market place.”
Al Murray’s Beautiful British game is JPM International’s first Category C release under the Al Murray The Pub Landlord Brand. Indeed, JPM’s Category B4 Al Murray’s All Hail To The Ale, distributed exclusively by Wessex Coin, has occupied the top position in its category since its launch in January 2012.
JPM International has revealed that Category C sequels to Al Murray’s Beautiful British Game are well into development, with test product going in to the market later this month.