International edition
August 02, 2021

The show appointed Cassie Jauffret-Lenzi as Marketing Manager

ICE strengthens its marketing team

(UK).- ICE Totally Gaming has strengthened its management team following the appointment of Cassie Jauffret-Lenzi to the post of Marketing Manager. Reporting directly to Marketing Director John Soane, Cassie is part of the team responsible for communicating the relocation of ICE Totally Gaming to its new home at ExCeL London and on new dates across 5th/6th/7th February.


assie joins the world’s leading international gaming expo with a strong background in event management having previously worked at Incisive Media where she marketed b2b financial risk management events and prior to that at Haymarket where she produced b2b conferences for Marketing magazine.

Commenting on her appointment she said: “It’s an incredibly exciting time to be involved with what is such a well known and internationally respected gaming brand. Gaming is a fast moving and exciting sector and I’m looking forward to the challenge of helping to take ICE onto the next stage of its development at ExCeL London.”

Reflecting on the appointment John Soane added: “We are involved in one of the most important marketing campaigns in the history of ICE Totally Gaming. Cassie joins us with extensive marketing experience gained from working in non-gaming b2b sectors. She will bring a fresh approach to our various marketing functions and will help keep the messages informative, exciting and engaging all of which will contribute to the delivery of a world class event at our world class venue, ExCeL London.”

“We’re hugely encouraged by the response to our new home, with major names such as Aruze and TCS JOHN HUXLEY both returning to the show floor after periods away. A full six months ahead of the show opening on February 5th, ICE is already over 12% larger than in 2012, which is a powerful endorsement of the faith the market has in both the brand and in its new home at ExCeL London.”

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