International edition
September 29, 2020

Next February 5-7, 2013 at ExCeL exhibition venue

Aruze returns to ICE 2013 after four-year absence

(UK).- Aruze has become the latest big name to commit to ICE Totally Gaming. The company will have a 120 square metre presence at ExCeL London, the new home for ICE Totally Gaming from February 2013. “We will gain a lot from our presence at ICE,” said Mitsuru Suzuki, firm’s sales manager.


ruze, whose mission statement is to be ‘the number one supplier of electronic gaming and entertainment equipment to the global casino industry’ is returning to the world’s number one gaming exhibition after an absence of four years. 

Mitsuru Suzuki, Aruze sales manager with responsibility for Europe, is confident about the opportunities that exhibiting at ICE will deliver: He said: “I think we will gain a lot from our presence at ICE. We want to expand our business in Europe and Africa through ICE and ICE, as an international exhibition, enables us to make the right connections with the market. We want the European casino people to understand that our products are valuable in the international market. We are a brand-led company and ICE 2013 will allow us to communicate not only our products but also our vision to be the best in everything that we do. We are looking forward to being back in London.”

Kate Chambers, Portfolio Director responsible for ICE Totally Gaming welcomed the addition of another key industry name. She said: “This is great news for everyone connected with the exhibition, not least our visitors who have another major reason to attend ICE Totally Gaming in our new home at ExCeL London. Aruze is the latest big company to return to the ICE show floor and provides further evidence that the first edition of ICE to be staged at ExCeL will be one of the strongest in its history.”

ICE Totally Gaming 2013 will take place across 5-7 February at the ExCeL exhibition venue situated in the heart of London adjacent to the Olympic Stadium.  Eight months ahead of the show opening it is already 12% bigger than the total size of ICE 2012.

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