ondon-based Betfair stated that its Android v2.0 app ‘builds on the recent intuitive interfaces’ featured on its iPhone and iPad apps and includes a ‘highly responsive look and feel’ along with a ‘superior visual homescreen’.
The launch highlights Betfair's continued commitment to enhancing its mobile offering, and in particular improving the betting experience for customers who use Android devices, the majority of whom currently use Betfair's web app on their browser rather than the current native App.
Betfair for Android v2.0 builds on the recent intuitive interfaces launched on the company's iPhone and iPad Apps and includes a highly responsive look and feel, a superior visual home screen, Betfair's 'Cash Out' tool, price graphs and market view enhancements.
Betfair's mobile division is growing at a rapid pace. At its Full Year results on Friday June 29, Betfair announced it has 275,000 active mobile customers who placed 44 million mobile bets in FY12, an increase of 122 percent. This activity resulted in us$ 35.1 billion mobile revenue being generated from us$ 3.4 billion worth of bets traded across mobile devices.
With Android now one of the leading operating systems for smartphones across the globe, the launch is a step towards capturing the significant commercial potential of this channel in future.
Commenting on the launch, Raj Vemulapalli, Vice President of Mobile said: "This is another exciting launch for Betfair which again highlights the benefit of our Silicon Valley Development Center, who have worked round the clock to build a product that is very engaging and reflects the needs of our customers and business.
"Due to the popularity of the Android platform, this app will provide a huge number of existing and potential Betfair customers with a fundamentally improved experience. This product is another example of how Betfair is leading the way in mobile gaming."
He added: "This App will build on the already formidable performance of our mobile division, which recorded us$ 35.1 billion of revenue in FY12 and saw a 122 percent increase in the number of bets placed. We have already seen the benefits of significant product investment- with our new native iPhone and iPad applications winning industry awards and featuring in wider reviews, like the Sunday Times Top 500 Apps and a 'Best of British Apps' report in association with the UK Trade and Industry."