s the foremost supplier of mobile betting and gaming, Playtech is unique in its complete cross-platform solution. Through Playtech's exceptional mobile betting channels and cross-product opportunities, a wide range of choices has become available to players, eliminating the need for different mobile applications. Another implication of this development is that those who download the mobile application will automatically have access to Playtech's complete suite of products, regardless of which channel was originally chosen. Even more importantly for operators is that Playtech provides a special functionality allowing cross-selling.
Daniel Orkan, Head of Mobile, said, "The launch is a milestone, not only in terms of merging Playtech and Mobenga's expertise, but also for our operators who can now access new streams of revenue through our ever expanding cross-platform solution. We expect this venture with Paddy Power to be a great mutual success, setting the stage for future developments with Playtech's mobile platform."