International edition
October 28, 2021

Statements by Jose Aníbal Aguirre during the third edition of the event, in Lima

“General balance of CIJUEGO is positive”

(Peru, exclusive Westin Lima Hotel & Convention Center debuted yesterday as the venue of the third edition of CIJUEGO Peru. As well as in its 2011 version, the International Gaming Congress is offering a combination of conferences, corporate show and the II Latin American Summit of Games of Chance Associations. The closing cocktail of the event will take place today.


he day started with the wellcome speech from CIJUEGO General Director, José Aníbal Aguirre, and continued with some words from Engineer Manuel San Román Benavente, General Director of Casino and Slot games from Mincetur, who anticipated the issues of the conference that he will develop today, and remarked that Peru is becoming a regional reference on the matter. “And it forces us to do things right”, he declared.

Business Coaching, the first conference of the day, was in charge of Guido Bravo, councellor of GBM & Asociados, who talked about the interaction of human resources, management, costs and profitability of a company.  Then Roger Tomas, Partner of TTH Gaming, spoke about the 4P of Marketing for casinos: Product, Price, Place (distribution) and Promotion.

After traditional ribbon cut, held by Baltazar Medina from Feceazar and María Victoria Cabrera from magazine Casino, Turismo y Entretenimiento, the corporate show officially opened its doors and assistants could appreciate the products from the 28 exhibiting companies.

Besides, in another hall of Westin Lima Hotel & Convention Center, it was held the II Latin American Summit of Games of Chance Associations with the presence of representatives by Sonaja, Cot, Feceazar, Fecoljuegos, Acoja and Asaja. Chile Casino Superintendent, Franciso Leiva, also participated at the event. The meeting will continue today.

“We see an industry that is preparing for a big change: the implementation of the online system. Again, CIJUEGO becomes the scenatio and meeting point of the main Peruvian operators and manufacturers of systems and machines for this market”, said CIJUEGO General Director, when making an evaluation at the end of the first day.

Aguirre explained that this year they had to deal with last minute unforeseen events, such as the change of venue: “Finally, we achieved to improve the show and people have shown their acceptance. It makes us happy”. For the second day, they expect more flow of public, such as it usually exected in this type of events. 

With regard to the conferences, he expressed: “Guido Bravo talked about Business Coaching. The talk was very amusing and the public was very fond of it. After that, we could listen to Roger Tomas with the conference Casino Marketing. The audicence was acceptable, less than previous years, but we are evolving. We changed the location and that surely affected us a little. In general, the balance is positive. We see smiling faces, people doing business and a hotel and an atmosphere very suitable for the industry”.

The second day of conferences will start with the theme Server-based games, which will be treated by Fernando Pagani from IGT. The closure will be organized by the Casino General Direction team with a forum-workshop.

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