International edition
October 19, 2021

Interview to Gavin Isaccs, CEO of Shuffle Master

“Shuffle Master continues to make games more fun for players and profitable for operators”

(Macau, Exclusive Gavin Isaccs, CEO of Shuffle Master, talked about the wide range of developments that the firm presented at recent G2E Asia. He was also consulted about the issue originated with LT Games about a patent dispute during the show. “No court in Macau has ever ruled that our products infringe on any patents, and we believe it will stay that way”, he commented.


t is almost impossible not start mentioning the issue originated with LT Games about a patent dispute during the show. What can you tell me about it and which is the current situation on the matter?
There has been a lot of attention surrounding events at our booth at G2E Asia in Macau last week.  The issue revolves around allegations that our Rapid Multigame product infringes a patent. Not only have we disputed that claim, but we have sought to prove that, in fact, it is our patent that is being infringed upon.The issue received a lot of local media attention, but dramatics aside, patent issues are commonplace among gaming suppliers and are the reality of our being such a strongly focused IP- company.  It's unfortunate that these events became the focal point of G2E Asia, rather than purely on our great products, our customers and their needs.  We strongly believe that we have the lawful right to sell our Rapid Multigame product into Macau, that no infringement of anyone’s patents exist or will be found to exist. No court in Macau has ever ruled that our products infringe on any patents, and we believe it will stay that way.  We are working closely with our counsel in our pursuit of this matter, but I will stress that this is in no way a distraction to our business.

There have been rumours about a possible move of the show to Singapore next year. Would you support this idea?
As G2E Asia attracts major gaming operators, no matter where this show is held, we will continue to take space and participate. Macau is really the center of Asian gaming and it would be a pity to move the show. However incidents like the one which occurred make it difficult to justify spending a great deal of money to show your products. We hope this can be worked out to the satisfaction of everyone concerned.

Let's go back to Shuffle Master's participation at G2E. The company introduced a wide range of developments. Which were the most relevant ones thinking on the Asian market?
Our Rapid Multi-Game has enormous potential however, both our proprietary titles and roulette from our revolutionary iTable line all drew significant interest during the show.  The new signature chair and the Wide screen mojo console also attracted strong attention. From a slot perspective our recent initiatives in developing a greater number of game  titles more relevant to the Asian player, combined with the experience we have gleaned from our time in the market place have resulted in the largest number of Asian specific slot titles ever displayed by SMI at G2E. Our latest progressive offering “Duo Fu Duo Cai” was particularly well received by Macau operators along with our first range of titles sourced from the  Chinese studio. Our range, both in mathematical  models and culturally significant themes  is now broader than ever, appropriate for such a large and diverse market as Asia.  From our Utility line the MD3, iDeal and one2six can virtually eliminate scams on live table games all while providing more hands per hour and overall productivity than hand shuffling.

Asian gamblers have a strong tradition playing table games and now they are also attracted by new technologies and machines. Shuffle Master is strong on both areas. Is that something that gives the company a good position in this important market?
Shuffle Master continues to make games more fun for players and profitable for operators,  bottom line…

Shuffle Master is also moving on online gaming. What can you tell us about the company's development on this field?
With our strong range of proprietary table games, having them available for online play is logical. That is phase one and the first batch of games are in test now. They will be available for promotion, for money where it is legal and soon on Facebook and other mobile applications. As a natural extension, we are in the process of acquiring one of the world's leading B2B online Poker engines, name Ongame Network.

Finally, on top of the patent issue, How did you see the show this year? Was it positive for the company?
Overall the show was outstanding for us. We introduced some exciting new options to operators during G2E Asia and left the show feeling quite confident that we not only can grow our installs in this market but provide the security and player acceptance that the gaming operators are looking for.

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