International edition
September 24, 2020

John Malin, Managing Director, International Brand Gaming

“Mexican market shows real potential for us”

(Mexico, Exclusive “ELA was a very good show for us and our partner, Quixant,” John Malin, Managing Director, International Brand Gaming, said, after the latest edition of ELA show. He also spoke about the situation between the two Mexican gaming associations regarding the event.


ow do you evaluate your participation at ELA?
ELA was a very good show for us and our partner, Quixant. We had a great response to the new product, the new QX-40 control board, as well as for the existing range, especially the QXi-200. The visitors to the stand were varied in their requirements and all seemed very happy with what the show and we had to offer.

How do you coordinate your work with Quixant for this trade show?
We work very closely with all of our partners, this is part of our company philosophy. We work hand in hand on marketing including the shows. It allows us to enhance both company profiles as well as meet new and existing customers.

How did you live the situation between the Asociación de Permisionarios Operadores y Proveedores de la Industria del Entretenimiento y Juego de Apuesta in México (AIEJA) and the Asociación de Permisionarios de Juegos y Sorteos de México (APJSAC)? How this was reflected in the quality of visitors?
Our booth was visited by many of our key customers and interested parties during the two days of the exhibition.

What are your projections for this market?
The Mexican market shows real potential for us and all of our partners. It still has a lot of room for development and growth and is an ideal market for us to focus on with existing and new product offerings from, not only Quixant, but all of our partners.

What other Latin American trade shows will you attend to?
We will also be at SAGSE and FADJA.

What is your opinion about this article?
  • I like it
    0 votos
  • I don't like it
    0 votos
  • I have not thought about it
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook