International edition
June 23, 2021

Exhibitors offered an imposing frame, with great developments and products

ELA opened its doors yesterday to celebrate its five years with the Mexican market

(Mexico, exclusive During yesterday afternoon, ELA celebrated, together with the Mexican public, its fifth edition in the country. Big booths and a very tidy organization were the characteristics of an exhibition that this year gathered the strongest local companies, but in which it was noted the absense of some of the big international exhibitors of the sector, as well as of the strongest operating groups in Mexico.


s usual, the event offered a very careful frame from the organization, as well as a big bet by the exhibitors, which did not save budget money to offer big exhibition spaces.

No doubt the huge space belonging to Zitro was very remarkable. It was located at the entrance of the event and with the presence of the new slot El Chavo, as well as the big Bemex booths, or EIBE booth, in which it was held the spectacular presentation of the new Ortiz Gaming product: “Future”.

R. Franco presented its well-known Passion Tour, and companies such as Hanco Gaming, Ainsworth, Merkur, Shuffle Master, Sielcon, Betstone, Legendary Gaming, Zest Gaming, Gold Club, FBM and Cadillac Jack complied with the expectations of the Mexican public, betting strong to their presence in ELA.

In opposition, the absense of some of the strongest international slot manufacturers was felt in the product offer, which usually have a remarkable international presence in this type of events and which, in this occasion, did not assist to the show.

With regard to the public, although it was not a great number of visitors, the organizers broke their own record of pre-registered visitors, and many small and medium-sized gaming operators assisted to Banamex, specially after 5 p.m., where it was also noted an increment of visitors in the halls. However, yesterday it was also felt the absense of some of the big operating groups such as Codere, CIE, Caliente or Televisa, which always supported this event and it is expected that they can show today.

Among the strong points of the day, AIEJA organized a press conference at Bemex stand, in which it communicated the work performed due to the approval of a new legislation to the gaming sector (the current regulation is from 1947), and released some of the main numbers that put the gaming industry among those with more contribution of money to the government on account for taxes. When consulted about the harm that the sector in general had suffered after the attack to the casino in Monterrey last August, it is calculated that a 7% of the market was lost, but in the first quarter of this year the situation seems to have reverted, and most of the gambling halls are working normally in the whole country.

This way, ELA opens its doors again today, to present to the Mexican market the products and services for its growing industry, which today is located in the second place in Latin America (after Argentina), but that, together with a rational development in the near future, counts with a lot of potential to be leader in the international gaming map.

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