International edition
June 24, 2021

ITF will begin cooperating with the company this year

International Tennis Federation chooses Sportradar

(UK).- The International Tennis Federation (ITF) has agreed a four-year deal with data service provider Sportradar to act as the worldwide distributor for its ITF Official Data, starting from 2013.

T

he ITF said that it will begin cooperating with Sportradar this year “to assure the supply of live data from selected ITF tournaments to media outlets, the betting industry and any other interested parties” adding that the new deal will enable it to expand the range of its events offering live scoring services.

The ITF also said that the move will further support integrity measures 'by creating a framework for more extensive information exchange and cooperation with the legal gambling industry'.

“We believe that Sportradar AG will be an excellent partner for the ITF and we look forward to working with them,” said Jan Menneken, Executive Director, Commercial for the ITF, “In addition to the distribution of ITF Official Data, this project will allow us to expand live scoring services to the ITF Pro Circuit and the zone groups of Davis Cup by BNP Paribas and Fed Cup by BNP Paribas.'

Carsten Koerl, group chief executive officer, Sportradar, added “We are very pleased to begin this collaboration which opens up a great opportunity to build a new market with the ITF. We are convinced that we can create exciting new products for our clients around the world.”

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