hat products are you planning to have on display at G2E Asia?
We will exhibit a large assortment of standalone Asian-themed titles such as Radiant Riches, Tiger Treasures, Sakura Festival, and Beijing Treasures among others for our Pro Series cabinets. We will also have two Mystery Progressive Links – Golden Empire and Jeepney Joyride - on display. These mystery links were created in-house and were specifically developed for the Macau and the Philippines gaming markets respectively. We are focusing heavily on producing market-oriented, region-specific game content and these two progressive links, along with our Asian-themed game titles, is proof of that.
And of course we will showcase our world-class licensed brands Michael Jackson King of Pop, Grease, and Betty Boop’s Fortune Teller. King of Pop will surely be the highlight of the show as Michael has an enormous popularity in Asia. This video slot is presented on the stunning new Pro Series V22/32 cabinet with our new Pro surround-sound chair. The game features bonus events based on and featuring hits like Beat It, Billie Jean, Dirty Diana, and Smooth Criminal. We expect that it will be a hit for this market.
On the systems side, we continue to promote and exemplify the many benefits that operators can obtain from Bally’s iVIEW Display Manager (DM) when utilized with our award-winning Elite Bonusing Suite (EBS) applications to create floor-wide bonusing events. We recently established a Guinness World Record for the largest slot tournament at Pechanga Resort and Casino in California using our iVIEW DM and EBS technology. There is no better way to demonstrate the effectiveness of this record-setting technology and what it can do for the gaming industry.
What has been the performance of your Golden Empire since its launch last year?
As this is a mystery progressive, the success of the link goes hand-in-hand with the performance of the standalone games underneath it. Where we have deployed it fully, including the sign package, the performance has exceeded expectations and it has proved to be a great draw to new game titles, especially due to the fact that the signage and link graphics showcase Chinese characters. We have also supplied to certain venues over existing standalone games and the operators have noticed a remarkable increase over those titles. We plan to continue pushing the deployment of this link in other venues, and we feel that having this product at G2E Asia once again will help us reach that goal.
What do you have to offer to Asian operators?
Well, where to start!.. We have so many great products and innovations here at Bally, now more than ever in the history of our company. We continue to be pioneers and trend-setters within the industry, expanding our product portfolio both in our games and systems divisions. Among those innovations we find products such us our Pro Curve cabinet or our EBS bonusing applications displayed through iVIEW and iVIEW DM, which enable operators to see an increase in their ROI from server-based gaming. Also, we have launched Bally Interactive, our new business division focusing on mobile, Internet, and social initiatives, complementing our traditional business lines. It is important to mention that our interactive solutions are 100-percent B2B focused, allowing casinos to deliver a powerful experience to their patrons whether they are on the casino floor, at home, or on the move. With our trailblazing games, systems, and now interactive solutions, Bally is able to provide a complete, end-to-end gaming solution for its customers.
How is Bally positioned in Macau, Singapore, Malaysia and Philippines?
Macau has been an extremely significant part of Bally Asia-Pacific’s business over the past five years. We have the largest market share on the systems side, with three out of the six concessionaires running on our casino-management, player-tracking solutions which we are extremely proud of. We are also well-positioned in places such as the Philippines and Singapore, and we are specially paying close attention to the recent developments in the Philippines. We strongly believe it has the potential to become the second largest gaming market in the world and we definitely want to increase our share in that market across both games and systems. In Malaysia, we have a strong global partner in Resorts World Genting and we will continue to work closely with them to bring our latest innovations to this market.
What are your objectives for this year?
Successfully launching our mega licensed brands and increasing our slot install base in Macau and in the region in general. There are a number of great business opportunities with some extremely exciting large-scale integrated resorts scheduled to open within the region in the near future. We will also continue to work with our partners to implement our newest technology across their operations to help further enhance their businesses and improve their ROI.