International edition
September 25, 2021

Henrik Tjarnstrom, Unibet CEO

“I am proud to say that 2011 was a year of excellent results for Unibet”

(Malta, Exclusive Unibet CEO Henrik Tjarnstrom was interviewed by about the acquisition of Bet24 and the integration of the two brands. He also talked about the last financial year and the expectations for 2012, among other issues. “The European gaming market looks set to grow even faster in 2012 although the implementation of individual licensed markets is likely to put pressure on margins,” he assured.


hat does the acquisition of Bet24 represent for Unibet?
The transaction, which is Unibet’s third targeted at regulated markets in recent months:
•   Strengthens Unibet’s market position in the recently regulated Danish market and provides additional scale to support further investment to grow market share;
•   Supports Unibet’s strong organic growth in other Nordic territories;
•  Provides synergies and economies of scale.

How are you planning to integrate this two brands?
Unibet intends to migrate customers and rebrand the business from Bet24 to Unibet, as well as integrating the business operations, during Q2.

How was the last financial year for Unibet? What are your expectations for the current year?
I am proud to announce  that 2011 was a  year of excellent results for Unibet driven by organic growth. This achievement is even more pleasing to report when seen in the context of a comparatively quiet sports events calendar in 2011, and the suspension of our activities in France in June 2010. With an increase of 4.7 per cent in Gross Winnings Revenue and an increase of 13 per cent in Profit from operations we continue to achieve outstanding results in an exciting and fast growing sector.

Unibet plans to significantly increase the proportion of gross winnings revenue from licensed markets and will apply for licences where they provide sound shareholder value and potential for future growth and profitability. Unibet also remains prepared to take tough commercial decisions when individual country regimes are considered economically unsound or unduly restrictive to protect the interests of former monopolies.

The European gaming market looks set to grow even faster in 2012 although the implementation of individual licensed markets is likely to put pressure on margins. Given that Unibet is well prepared for changing regulations, I am confident that we will be able to address these changing market conditions by focusing on our established markets and will achieve significant return on our marketing spend. Nevertheless, 2012 looks set to be a very exciting sporting year with Poland and Ukraine hosting the UEFA Euro Championship in football and London hosting the Olympic Games and this will obviously have a positive impact on our sports betting business and customer intake. 

Talking about other markets, returning to Spain is in your plans? What is your opinion about the newly regulated Spanish market?
Our B2B operator has applied for a license in Spain, not Unibet.

How do you evaluate you work with other companies specialized in iGaming’s solutions like Evolution?
We are a horizontal company buying software solutions from around 20 different suppliers. That means that we can always supply our customers with the best and the latest products.

What are your main plans for the coming months?
We continue to develop the business in line with our strategy and through the acquisitions of EurosportBet, the Betchoice and Bet24 we are significantly increasing our exposure to re-regulated markets and at the same time taking us into major new markets outside Europe. These strategic developments will change our business model over time and I am confident that we are building a position to be a market-leader in the next generation online market.

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