International edition
June 21, 2021

José Miguel Esteban, R. Franco Director of Marketing and Communications

“Mexico is one of the most important markets”

(Mexico, exclusive R. Franco’s Passion Tour will arrive this week to Mexico, as part of the fifth edition of ELA exhibition. The Spanish firm will unveil its complete catalogue of products and services. “Latin America is very important for us so we take care and pay attention to it”, assured José Miguel Esteban, Director of Marketing and Communications.


ow are you preparing for the upcoming ELA edition?
As part of our strategy for this year, we started in London with Passion Tour as a concept of market approach. We are performing diverse presentations worldwide, in more than 20 cities. Now, we will arrive in Mexico.

What products will you exhibit?
All our range of products and services. We are a business developed for the gaming industry.

What does Mexico represent for R. Franco?
Mexico is one of the most important markets, both in America and worldwide. It was one of the markets that our firm launched promoted by our late President, Joaquín Franco.

Will you take Passion Tour to other regional cities?
Of course, we will go to Buenos Aires, Panama and Lima. For us, Latin America is very important and we take care of it a lot.

Which are your plans for the following months?
To keep on doing product presentations before the different operators and approaching all our range of products and services according to what we are implementing or to the needs and demands of the markets. Our aim is to help the operator in their business.

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