International edition
June 23, 2021

Diego G. Rivera Ferreyra de la Cruz, Country Manager of Technical Gaming

“Mexico represents an excellent business opportunity for Legendary Gaming”

(Mexico, exclusive Under the umbrella of Legendary Gaming, Technical Gaming will assist to the fifth edition of ELA. In order to know more about one of the branches of the business (the placement of machines in participation), interviewed Diego G. Rivera Ferreyra de la Cruz, Country Manager.


ow is the firm preparing for upcoming ELA edicion?
With great enthusiasm. This year, our company has had an impressive demand in the placement of machines in participation.

What does the Mexican market represent for Legendary Gaming?
Mexico represents an excellent business opportunity for Legendary Gaming. We have developed important businesses, but we believe we will have a lot to perform, in order to keep growing and have more presence in Mexico.

Which are the peculiarities of the country?
It is a country where businesses are developed in a very different way in each city. The taste of the players have peculiarities depending on the region and the city. That’s why Mexico is very distinctive compared to other countries where we have developed the same type of business.

With which operators are you working?
We work with all the operators that have federal licenses acknowledged by SEGOB, and which comply with our mínimum requirements of transparency.

What machines have you sold and installed in Mexico? Which has been your performance?
As our customers know, we are representatives of the EGT brand in Mexico. We have achieved to perform an important sale of this brand, obtaining a very good acceptance by casino operators and customers, with a highly profitable performance for our customers.

Which is the differential that you can offer the operator?
Our competitive advantage compared to other companies is that Legendary Gaming offers the operator not just state-of-the art machines but also their experience and knowledge of the market and machines in order to work together with the casino the ideal mix.

Which are your plans for the following months?
To keep on working in order to improve the performance of our machines, updating the latest market novelties.


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