International edition
October 20, 2021

Harmen Brenninkmeijer, Inspired Gaming Group

“We will exhibit our leading products for the Asia-pacific market at G2E Asia”

(Macau, Exclusive Harmen Brenninkmeijer, Senior VP of Strategic Market Development, Inspired Gaming Group, talked to about the products that the firm will present, a few days before the start of G2E Asia. He also commented about the results of the partnership between AGTech and Ladbrokes and the objectives for 2012.


hat products are you planning to have on display at G2E Asia?
At this years’ show we will exhibit our exciting range of leading products for the Asia-pacific market, which includes 2011 and 2012’s best selling electronic roulette product, Sabre Multi-Win Roulette. Our wide range of virtual sports will also be shown across a video wall comprising of nine screens in both high-definition and 3D. The sports include horses, greyhound racing, soccer, motor racing and tennis. All of which are available for online, mobile, retail, broadcast, handheld devices and gaming terminals. 

Finally, we will launch our multi-game Bingo Blaze product for promising Asian markets, such as the Philippines.

Why is Bingo Blaze the right choice for Asian operators?

Bingo Blaze is a high-definition (HD) slant top cabinet with dual 22” screens and multiple Latin bingo games, all available on one cabinet.  The product has been well received by Latin American operators and is perfect for bingo markets such as the Philippines. We are confident Blaze it is the right choice for Asian operators, as it can be adapted to suit the market by adding traditional bingo, slots and SWP games from our unrivalled library of content. A great plus for operators is the guaranteed longevity of the product, thanks to the ability for new content to be downloaded on demand direct to the cabinet via our server-based gaming platform, Open SBG CORE. 

Blaze has been specifically designed at a competitive price point and our commercial business model ensures its barrier to entry is very low. This is a great opportunity for Asian operators to access our diverse range of games supplied by world-class developers from across Europe, Latin America and Asia. The breadth of our library is made possible by our open API game development kit, which allows the best developers from around the world to easily create content for our platform.

What has been the performance of the Sabre Multi-Win Roulette since its launch last year?

Since its launch at the G2E Asia show last year, Sabre has enjoyed great success. Now complete with GLI approval, over 1,000 have been installed in the UK, Europe, North America, Latin America and Asia. We have experienced record play figures, thanks to the product’s Easy Bet features and faster game cycle, which ensure Sabre players never fail to get their bets on in time and operators benefit from increased incomes.

At the show, we will exhibit a multiplayer setup which is a favourite with casino operators – six Sabre machines centred around an auto wheel with a 360 degree Winning Number Display. We will also show a live digital feed of the wheel in HD clarity, which can be viewed by the player in the terminal’s third screen, called the Player Portal. 

Sabre is a flexible product and operators can have any number of terminals arranged to fit their venues with our range of infills. Each Sabre terminal can be connected to four wheels, many of our operators have chosen a combination of live, auto and RNG wheels. 

What are the results of your partnership with AGTech and Ladbrokes?

In August 2011, Inspired’s Virtual Sports motor racing product became China’s first government approved rapid-draw lottery game, called Lucky Racing. It’s currently live in 1,500 National Sports Lottery venues in the province of Hunan and was launched through AGT, a joint venture with AGTech and Ladbrokes. The product has been a great success and more virtual sports are to come soon. 

Our virtual sports are already live in 33 countries and established as a market leader. Our customers include some of the largest gaming operators around the world, such as William Hill, Caliente and Bet365. 

What are your objectives for this year?

We have a very strong product portfolio and exciting new products under development, we are focused on increasing the supply of our products internationally. We are market leaders in Virtual Sports worldwide, European SBG Slots and VLTs. As always, we’re looking to build on our success and innovate our products for the future. We continuously invest in research and development for our server-based gaming platform, on which all of our products run, from our electronic roulette to slots and VLTs. Our most recent development has been Core VIP - our new marketing and rewards platform module – launched at ICE 2012 for our server-based slots, it has been a great success. 

A big focus is SBG slots in Latin America, we are set on creating a continuous stream of new content specifically catering for the Latin markets. We are already making big waves in Colombia and Mexico despite having only recently entered the market. 

Our innovative Sabre product is establishing us as a market leader of electronic roulette in Europe, the US and Asia. We are pleased to be venturing further into the US via our distribution partnership with DigiDeal and TCS John Huxley. At G2E Asia we will hopefully meet some new operators interested in Sabre, with the support of our distributor Silver Heritage Limited (SHL). 

We look forward to welcoming all operators on our stand 743 at G2E Asia. 

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