hich products will your company be showcasing at this year’s ELA?
JCM Global is the world leader in innovative automated transaction solutions for the global gaming industry, and at ELA 2012, JCM Global will be showing our proprietary DDS bill validation system, better known to Mexican casino operators and players as the “PlayCash” system. PlayCash is the world’s first server-based currency transaction validation system for casino applications. Players love it because it provides the convenience of staying at your machine to add funds to your account, increases play time and allows discrete wagering. Operators love it because it increases play time on the machine, increases revenue per day, more efficient use of resources, greater on property security and finally, it enhances the player’s experience.
Why is it important for your company to exhibit in Mexico?
JCM Global is the only company to have developed a legal bill validation system for the Mexican marketplace, and it is important for us to exhibit so that operators and regulators alike know that there is a tested, proven, and workable bill validation solution that operates in conformance of the law.
What is your impression of the Mexican market and its regulations?
The Mexican market continues to have a great deal of potential, and JCM Global has been very successful there since first introducing the PlayCash system in 2010. Through JCM Global’s patented process, PlayCash speaks directly to the casino system’s backend server, conforming to all Mexican regulations. Since joining the Asociación de Permisionarios y Proveedores de Juegos y Sorteos, A.C, we have formed an alliance with all major Gaming equipment and service providers as the new Mexico Gaming Laws go into effect this year.
What are your expectations of this year’s event?
We expect this to be another great show. Operators who have PlayCash tell us their players have responded very well to it, and studies have clearly shown that properties with the system are more profitable, at the device and in operational saving, which is similar to the success JCM Global’s other bill validators have had all over the world.