defining piece of research, the Report will for the first time map out the size of the industry, highlighting the role it can play in the rehabilitation of the UK economy, and present BISL’s case for a Cabinet Minister with direct responsibility for Sport & Leisure.
The Report, which will be published on June 12th, will underpin BISL’s political and media campaign to secure a fairer deal for commercial operators active in sport and leisure.
Simon Johnson, CEO of BISL, said: “Top of BISL’s agenda is the need to create a much more positive narrative for the broadly based sport and leisure industry. We should be encouraged by the work undertaken by the creative industries, which in 2001 succeeded in changing perceptions of their sector by promoting the contributions they made to the economy and to society as a whole. My objective is to ensure that Sport & Leisure is recognised as being as important an industry as, for example, manufacturing, retail, construction and engineering, as part of that process increase its political influence and ultimately secure a Cabinet Minister who will champion the industry represented by BISL.”
Ian Brown, Partner at Oliver Wyman, said: “This is an extremely exciting project for us to be involved with. It is increasingly clear from our research that the Sport & Leisure industry is a critical sector for the UK economy that has often been undervalued in comparison to the jobs, growth, and broader economic contribution that it can create. Yet the industry is grappling with multiple challenges ranging from changing patterns of consumption and digitalization, to increasing regulation and costs of doing business. The BISL Oliver Wyman Leisure Industry Report will present a persuasive case on behalf of a dynamic industry which, if given the opportunity, can make a major contribution to the recovery of the UK economy.”