he game itself is a more immersive version of traditional bingo, where an over-arching collection and sharing game provides a replacement for the real-money win experience. Users will enter the rooms to play games of bingo with the aim of building a wonderful paradise garden, occupied by Beacon’s mascot ‘Beaky’, his girlfriend ‘Becky’ and arch-enemy ‘Captain Sneaky’, Parrot Lord of the Seven Seas.
Players level up by gifting and receiving virtual goods in addition to playing the required number of games to progress. Along the way they can enlist the help of garden locals to aide their progress and give them specific boosts. As with most social games, Beacon Bingo Friends is free to play with customers given the option to make premium purchases for virtual goods and enhanced progression.
Chris Drake, Praesepe’s Interactive Manager, confirmed: “We are delighted to have become the first bingo brand to come to market with a considered and engaging social gaming offering based on UK style 90 number bingo. The intellectual process began close to a year ago and work commenced with enteraction in Autumn 2011. The operating and marketing advantages it delivers for the Beacon brand are significant and varied. Whilst the obvious commercial win revolves around the successful conversion of social gamers into paying customers, our strategy goes beyond that.”
“Even if customers have reached their playing budget for the week or fancy a break, Beacon Bingo Friends allows them to remain part of our community and engaging with the Beacon brand seven days a week. We see it as a really important part of our CRM and player retention strategies, which will help us to continue to win market share. I am extremely confident it will set a standard which the rest of the sector will aspire to,” added Drake.
Enteraction Managing Director Andy Rogers said: “We are delighted to have delivered what is an extremely exciting ‘first’ for the industry and help launch Beacon into the social gaming space. The early numbers are very encouraging and the team at Beacon deserve huge credit for having the vision, understanding and desire to grasp the opportunities that social gaming brings eGaming companies. Beacon has certainly stolen a march on others in the market with the launch of Beacon Bingo Friends.”