International edition
June 20, 2021

A 13.5 million euros operation

Unibet signs agreement to acquire Bet24

(UK).- Unibet Group announced that it has signed an agreement to acquire the business and certain operating assets from Nordic Betting, one of the leading participants in the online gaming market in Northern Europe, trading as Bet24. Nordic Betting operates a wide range of sports and gaming products through its web sites www.bet24.dk and www.bet24.com and related sites.

T

he acquisition price for the business and acquired assets is 13.5 million euros, payable in cash. The transaction, which is Unibet’s third targeted at regulated markets in recent months:

Strengthens Unibet’s market position in the recently regulated Danish market and provides additional scale to support further investment to grow market share;
Supports Unibet’s strong organic growth in other Nordic territories;
Provides synergies and economies of scale.

Nordic Betting had a gross winning revenue (on consistent basis with Unibet accounting policies) of approximately 10.5 million euros for its latest financial year ended 31 December 2011.

Unibet intends to migrate customers and rebrand the business from Bet24 to Unibet, as well as integrating the business operations, in due course. For the present the business will continue to trade normally as Bet24.

As part of the transaction, Unibet will transfer around 45 employees of Nordic Betting into its own Maltese operations, in accordance with Maltese law and regulations applicable to the transfer of businesses.

Completion of the transaction is subject to regulatory clearance, where required, and is expected to take place before the end of the second quarter of 2012.

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