International edition
September 20, 2020

Miraflores and San Isidro, in Lima, could be possible locations

Hard Rock Hotel & Casino to open in Peru in 2014

(Peru).- Lima is expected to be the site of Latin American first Hard Rock Hotel & Casino. According to local newspaper Gestión, an unnamed investment group is spearheading the project, and expects to open the resort by 2014.

T

he investment group is reportedly looking at Miraflores and San Isidro as possible locations for the project, and is searching for local partners in the finance and hotel industries.

According to Gestión the five-star hotel would require between us$ 35 million and us$ 45 million in investments. The daily said the project was currently in the final stages of negotiation, and a final contact could be signed in the coming days.

Hard Rock Hotel & Casino -owned by Morgans Hotel Group - has locations in Hollywood, Las Vegas, Macau, Punta Cana, and London, among other cities. Last month El Comercio reported that Hard Rock Café would open a new location in Jockey Plaza. Lima’s first Hard Rock Café closed in 2002, after a poor performance at Larcomar.

Tom Perez, head of Hard Rock Café’s operations and franchises for Latin America, said the restaurant’s format would be different this time around. "We will return with a different product and format, to a changed country as well, since Peruvians’ purchasing power has evolved," he said, according to El Comercio.

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