International edition
September 21, 2021

Increasing revenue opportunities to both parties

OpenBet inks software contract with Ladbrokes

(UK).- OpenBet has signed a multi-year, multi-millionaire contract with British bookmaker Ladbrokes. The deal, which extends the pair's already existing relationship, will see OpenBet continue to supply Ladbrokes with its sportsbook software with the bookmaker also committing to OpenBet’s Online Product Roadmap and Remote Gaming Interface (RGI).


t also gives them access 'to the largest and fastest-growing portfolio of quality games content' and 'improved overall online sportsbook performance, reliability and scalability'.

Richard Glynn, Ladbrokes CEO said, 'We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer. This is another step on the road to developing a unique Ladbrokes customer experience.”

David Loveday, CEO OpenBet, added, “We have had a long and productive relationship with Ladbrokes and we look forward to the years ahead. Today’s announcement is confirmation that OpenBet not only delivers what our customers need but that we develop the necessary products that enable them to continue to grow while offering their customers the very best content and gaming experience available."

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