he operator revealed that the new mobile-optimised version of its website has been designed to be quicker and easier to use across a range of popular devices and was developed against current accessibility guidelines audited by technology accessibility charity Abilitynet and new standards applied by the Royal National Institute of Blind People.
“Customers will be able to buy tickets, access and manage their accounts whenever they wish,” said Richard Bateson, Marketing Director for Camelot UK Lotteries Limited. “There’s no need to remember a new address; if your mobile is supported, we will recognise that you are on a smartphone and will re-direct you to the mobile version of the website.”
The Camelot Group stated that players wishing to take advantage of its new mobile-friendly service do not need to create a new account and can login using their existing username and password.
“As a business, we want to keep innovating, giving players new ways to play our games through emerging channels,” said Bateson. “This latest initiative is another step in our strategy for long-term responsible growth, which aims to enable more people to play at times that suit them but with each of them spending relatively little.”