International edition
July 26, 2021

Not short-term novelty

The Global Draw’s premium content creates long-term loyalty

(UK).- The Global Draw, a wholly owned subsidiary of Scientific Games Corporation, announced that its dedication to providing premium quality content is helping to drive long-term player loyalty and stronger cash box performance.

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ith an expert in-house content development team that has 150 years of combined experience, The Global Draw is constantly striving to provide its customers with exclusive premium games and titles that encourage deeper player engagement.

Following the company’s acquisition of Barcrest and its expansive games library in 2011, The Global Draw has combined this wealth of experience and catalogue of premium licensed titles to bring a creative and unique perspective to content development via a ‘one vision’ approach.

Rick Mountney, content development director at The Global Draw, commented, “Our aim is to develop titles that create long-term consumer loyalty, not short-term novelty. Pushing the boundaries of innovation is what keeps our content ahead of the game.”

“Our dedication to providing exciting games that keep players engaged is key to helping our customers increase cash box revenue. The better the game, the longer its life span – it’s about getting the whole content ‘recipe’ right. We have created some of the industry’s most iconic titles including Key Bet Roulette and Rainbow Riches. With on-going development and enhancements, these titles have attracted and retained a loyal audience,” he added.

Key Bet Roulette, one of The Global Draw’s flagship games, goes beyond a standard roulette offering to incorporate a progressive pot, bet multiplier and additional side bet. This distinct approach to the innovation of popular long-term titles, as well as the introduction of new titles, demonstrates The Global Draw’s experience in implementing successful game formulas.

Through the development of a mixture of styles, profiles and themes, key titles such as Deal or no Deal have been introduced, enhanced and developed to maintain popularity with players. This ultimately helps to drive on-going business for The Global Draw’s customers.

Mountney continued: “We’ve had some great feedback from our customers regarding how our compelling content, operating excellence and leading platform are helping them to drive business. Ladbrokes, one of our key customers, generated a strong increase in their cash box performance as reported in their recently released fourth quarter 2011 financial results. Having installed 100% of Ladbrokes’ estate in 2011, we are very proud of these results and we look forward to continuing to provide them with the latest, most innovative content, exclusive to our customers.”

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