International edition
October 19, 2021

Former Head of Online appointed to run new division

Boylesports restructures to focus on online business

(Ireland).- Boylesports, Irish largest independent bookmaker, has announced plans to separate its retail and online operations. John Boyle, founder and group CEO will continue to manage the overall business which has 176 retail outlets in Ireland.


nder the new structure, Keith O’Loughlin will become CEO of Boylesports Online.

Keith O’Loughlin will have the responsibility to further the development of and related betting and gaming websites across mobile, web and all digital channels internationally. The move signals Boylesports’ intent to focus on establishing a foothold in new territories such as the Asian market.

O’Loughlin will also be tasked with introducing new products and developing sub-brands such as and Boylesports Online will continue to invest in the future and leverage its relationships with companies such as Playtech, GTECH G2, Cisco, EMC, Microsoft, Apple and Google, to continually improve their offering.  This new restructure indicates a significant investment in its digital channels and will fuel the future growth and direction of the business.

John Boyle, CEO of Boylesports, comments: “Now is the right time for us to restructure to ensure that both the retail and online side of the business continue to grow. Our loyal shop customers in Ireland are very important to us, but we also need to consider our customers, and potential customers, in markets further afield. We feel we can best cater to all by taking this action now.”

CEO of Boylesports Online Keith O’Loughlin comments: “Boylesports Online will continue to maintain the brand’s core values which have been demonstrated through 25 years of running a successful betting company. While the business is changing internally, Boylesports Online will be focused on offering the very best customer service, high-end products, and integrity that our customers have come to expect. This is an exciting time in our business and in the industry as a whole, and I am delighted to take on this challenge.”

Keith O’Loughlin joined Boylesports as Head of Online in 2011. Previous to this he was Head of Technology/CTO with Intuition Publishing a Dermot Desmond owned international business where he established their mobile and internet technologies on a global scale. He also worked with PwC as a Management Consultant.

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