International edition
September 24, 2021

The firm finalised deal with Pedigree Group

Microgaming developing Shoot online slot

(UK).- Microgaming has finalised a deal with Pedigree Group, that will see it develop a slot game based around the iconic Shoot football magazine. The new online slot is scheduled for release over the summer and is set to feature ‘iconic imagery’ from the ‘top football magazine’.

There is a summer of soccer ahead and we will have a market-leading game with Shoot that will kick it off in style,” said Roger Raatgever, CEO for Microgaming. “We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute.”

Microgaming revealed that the licensing deal with Pedigree was brokered by licensing agents Bulldog Licensing Limited, who represents the rights to the brand, in partnership with digital specialist AT New Media. “We are delighted to be announcing this new deal,” said Rob Corney, Managing Director for Bulldog. “Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility.”

Shoot has been covering the game of soccer for over forty years after first hitting UK newsstands in 1969. It features insights from stars of the game such as Frank Lampard and John Terry and is also accessible via the web and as a mobile application from iTunes.

Microgaming declared that this agreement adds to an ‘already strong programme of merchandise and activity on the Shoot brand’ with Bulldog previously unveiling deals with companies including Peter Black for a host of products exclusive to M&S, Portico and Samuel Eden.

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