International edition
October 01, 2020

Firms to extend online offering to other Latin American countries

Playtech expands into Mexico with Grupo Caliente agreement

(Mexico).- Playtech announced the signing of a software licensing agreement with Grupo Caliente, Mexico's largest land-based gaming operator. The deal with Playtech marks a significant venture into online gaming for Caliente.

T

his group has nearly 100 years of experience in the gaming industry and currently operates over 90 land-based venues, including modern casinos and bingo halls, together with VLTs, sports betting, live greyhound racing and simulcast horse racing across Mexico, Central and South America.

The agreement with Playtech marks a significant venture into online gaming for Caliente. It covers Playtech's market-leading online casino product, including table and slot games as well as Playtech's range of highly recognisable branded games. The offering will be supported by Playtech's market leading Information Management Solution (IMS) technology platform, providing Caliente with the best means to maximise its player experience and returns.

The online offering will operate under Mexican gaming regulations, making Playtech's products available to players in Mexico and parts of Latin America. Under the terms of the agreement, Playtech and Caliente plan to extend Caliente's online offering to additional Latin American countries as opportunities arise.

Mor Weizer, CEO of Playtech, said: "We are delighted to have secured this agreement with one of Latin America's largest and most respected gaming operators with whom, over time, we expect to develop a valuable relationship. Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the Company's geographic footprint beyond its European and Asian marketplaces. We are very excited about this project and committed to making it a great success."

Eduardo Hernández, CEO of Caliente commented: "Our agreement with Playtech will provide a solid, state of the art casino platform that, combined with our current offering, will deliver the best online gaming experience to our customers. With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets."

What is your opinion about this article?
  • I like it
    %
    0 votos
  • I don't like it
    %
    0 votos
  • I have not thought about it
    %
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook