fter a successful 12-year partnership, The Global Draw will continue its close working relationship with JenningsBet – one of the UK’s leading independent bookmakers with 450 employees and 95 shops across the UK.
Greg Knight, Managing Director of JenningsBet, commented, “The Global Draw’s consistent support has been pivotal to our significant growth and we are delighted to demonstrate our appreciation for this support by, yet again, extending our contract.” He then added: “Gaming machines are an essential part of our offering and The Global Draw provides unrivalled quality when it comes to machine management and implementation, game content and staff training and support”.
“The Global Draw’s ‘best practices’ and technical back-office staff training builds familiarity and confidence with new machines, games and promotions. This has resulted in our staff having a greater product understanding which helps drive enhanced customer service, an increase in operational efficiency and ultimately assists the company in boosting cash box yield,” Knight continued. “The Global Draw’s ongoing independent customer support program is unique to the industry and is extremely well-regarded amongst its customers. JenningsBet benefits from all aspects of the program including a dedicated account management team, bespoke marketing support and monthly free-to-play tournament promotions”.
These promotions have helped JenningsBet support the roll-out of new games by providing an additional draw to attract new players, as well as engage existing players. Having observed the benefits of nationwide promotions, the two companies now work together to develop specialised Jenningsbet tournaments - exclusive to Jenningsbet customers.
“Independent bookmakers continue to benefit from our dedication to the industry,” commented Phil Horne, Managing Director at The Global Draw. “JenningsBet is our largest independent bookmaker and we are delighted to continue supporting the company as it expands. We are committed to ongoing development of machines, quality content and support programs, which are integral to helping drive machine revenue for JenningsBet and all of our independent customers.”
The Global Draw’s leading content and exclusive in-house titles, such as the popular Key Bet Roulette game, will continue to be delivered to JenningsBet through its esteemed Nevada terminal.