PEX gaming has grown to become a major player in the industry over the past years with a strong operations division to match. Thus, it is perfectly placed to receive market information at first hand, ensuring a short innovation cycle, meaning that APEX is at the forefront of new entertaining gaming elements and so taking gaming to the next level.
Pinnacle – the very best in cabinet design
The Pinnacle upright and Pinnacle SL slant top cabinets continue to stand out through their elegance in design. Built in the finest way with first-rate materials (such as chrome) and incorporating the best monitors for each type of gaming machine (two 22” monitors for the Pinnacle and two 26” monitors in full HD resolution for the Pinnacle SL) – the Pinnacle gaming cabinet family is finding itself more and more in international gaming.
Technological performance plays just an important role as cabinet design at APEX gaming. Therefore, the best and most trusted components (such as money handling, monitors, touch screen, power supply) play an integral part in APEX gaming cabinets. The patented cooling system ensures that all components remain clean and cool. The machine uptime rate is excellent and naturally of fundamental importance to operators. The patented cooling system further adds to machine longevity – meaning that APEX gaming machines work longer in the field – a very important point given their popularity.
3 D games & new Multi Magic VI games package
APEX gaming introduced 3D games on 2D screens at the previous ICE and caused a real stir with this new technology. It has now taken 3D gaming to the next level and had five great games on display in 3D: The Adventures Of Captain Nemo, Legend Of The Sphinx II, Wonderland, Ocean Tale 2 and Royal Fruits.
APEX gaming thus has put together the right gaming mix for 3D games – between adventurous and entertaining games right up to traditional fruit games.
This year’s ICE yet again saw APEX gaming introducing a package of 20 brand new games. Fun, exciting and intelligent – so concisely can these games be described. The games package Multi Magic VI blends in perfectly with the current APEX games choice. The fact that APEX gaming is an operator in many European countries means that each game can be tried and tested over good time before being introduced to the market.
Complete land-based gaming solutions
The cabinets and games from APEX gaming provide operators an excellent way to ensure that their players have the very best in gaming solutions. APEX gaming provides the right solution for each market sector – for example AWPs in Germany, VLTs in the Czech Republic and casino slots in Greece. Furthermore, the Pro Link casino management system enables operators to clearly monitor their slots park with precise accounting and cashless details. Pro Link has several different layers as access mode which can be set by the casino management.
The Quikker – the electronic 2-in-1 table game – once again stood out. The Quikker game is unique to the market and combines the best of poker and roulette. New gaming certifications have followed on from the ticket-in, ticket-out capabilities.
The Shuffle King is an electronic card shuffler. Having been introduced to the market last year, major casino groups have now integrated the Shuffle King as it combines reliability with economic pricing. Furthermore, it is GLI approved.
New: Mobile gaming
With the quick progression in tablet technology (e.g. iPads), APEX gaming believes that the future lies in mobile gaming. This marketing research has paid off in a great entertaining app that offers five exciting APEX games. Furthermore, players can easily check where the next land-based APEX gaming machines are sited. For example, for a businessman at a hotel out of town playing on the APP, this person can then see where the next land-based APEX is and can choose to go there. The app is thus a great marketing tool to inform players where they can play APEX. Operators are advised to ensure that they inform APEX gaming of their APEX machine park – so that APEX can integrate this information – free of charge.
Johannes Weissengruber, founder and CEO at APEX gaming, comments on the ICE, “We have taken great strides and have always focused on being true to our word – to take gaming to the next level. With complete land-based gaming solutions, even more games, our 3D technology and mobile gaming – we are well placed for the future. We had an excellent ICE. On behalf of the whole APEX team, I would like to thank all the visitors to our stand”.