International edition
September 19, 2021

The complete range of premium cabinets were on display

Merkur Gaming looks back on very busy ICE

(UK).- Merkur Gaming – responsible for international sales within German Gauselmann Group – once again presented a whole range of products and solutions at the ICE. The ever-growing international demand for Merkur Gaming solutions was even reflected in the stand design, and the firm was very pleased with the feedback from visitors.


nternational demand varies from country to country, from continent to continent. There is no one single solution. Merkur Gaming embodies this philosophy and designed the stand to reflect this. The specific placing of solutions according to geographical area meant that visitors knew exactly where to go to and that the products and solutions that interested them were immediately clear. Thus, visitors quickly and easily received the overview they needed.

The international divisions of the Gauselmann Group continue to strive to provide optimal solutions to operators around the world. The ‘made in Germany’ products naturally more than live up to the very high international regard for German quality.

The international reach with local focus was on perfect display with the new single-game for Latin America – Cantinflas. This very amenable character is loved by many in Latin America and was welcomed with open arms at the ICE.

The complete range of premium cabinets were on display, including the Vision Slant Top and the unique Highflyer which enables perfect surround vision for players. The focus on complete service was highlighted by the sheer amount of possibilities around the gaming machines. This solution goes particularly well with the Highflyer cabinet. Players can lean back – enjoy and activate the game with the button integrated into the seat.

A major focus for Merkur Gaming was the theme ‘more than just a VLT’. SBG and VLT complex gaming sectors that require complete security and information flow in real time have been mastered by Merkur Gaming. The complete SBG and VLT solutions comprise of features such as the VLT Manager and the Central Server System (CU). All this back-office detail goes on unaware to the player who is continually drawn to the Merkur Gaming combination of stylish cabinets with world-class game choice.

In London Merkur Gaming demonstrated a ready-to-use SBG System for the Hungarian market complying with the new law in this country. The ‘Games Unlimited’ games library is appreciated in several VLT and SBG countries. Thus, Merkur Gaming is the ideal VLT and SBG partner for every gaming market.

The Merkur Gaming choice even goes down to cash management. The hugely successful Merkur Dispenser 100 banknote recycler has played a major role in enabling operators to manage their cash float in gaming machines much better and naturally for players to receive their winnings in banknotes. With tens of thousands of the Merkur Dispenser 100 running day-in and day-out in the field in Europe, Merkur Gaming is in the pole position in banknote recycling. International demand has seen this product grow and at the ICE, Merkur Gaming introduced the Merkur International Dispenser 100 – a further development that allows the use of ticket-in, and accepts, stores and dispenses international currencies.

The Merkur Gaming stand focused solely on the solutions from Merkur Gaming within the Gauselmann Group. Further Gauselmann companies were present at the ICE with their own stands. GeWeTe – the number one change machine manufacturer in Germany and Edict Gaming – the upcoming internet gaming network supplier – had their own stands at the ICE.

The COO at Gauselmann Group, Thomas Niehenke,  was particularly pleased with ICE: “With each and every year at the ICE, the interest continues to grow for our ‘made in Germany’ solutions. Our customers appreciate that they have a very solid and trustworthy partner who focuses on long-term partnerships and not short-term gains. This is typical German philosophy, particularly for family-owned companies as we are. This, combined with focus on innovations, means that we continue to surprise the market with new solutions. We have entered into several strategic partnerships in previous years and we announced new major strategic partnerships at the ICE. We are very well placed to support all sectors of the international gaming market”.

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