International edition
September 24, 2021

Firm expects to enter new countries and increase market share this year

Positive ICE 2012 for Magic Dreams

(UK).- Magic Dreams is satisfied with the performance of the firm at latest ICE Totally Gaming. Its General Manager Luca Gerardini said: “Our expectations have been totally surpassed, we are absolutely satisfied of the enthusiastic feedbacks and the positive opportunities we got during the exhibition”.


agic Dreams just closed a year of great changes and evolutions. During 2011 the Group lived a deep growth and expansion in several high potential business areas; for this reason ICE exhibition offered the company the unique occasion to put into action the aggressive strategy planned for a profitable and ambitious 2012 and the first results have been immediately received.

“We are very proud of the high quality level we reached thanks to the exceptional investments we planned in order to set the grounds for a bright future” Gerardini stated “Our established customers immediately noticed the great innovation we showcased, but we are also extremely happy that, thanks to our new launches, we grabbed the attention of several new operators. This year’s exhibition brought outstanding business opportunities that we are looking forward to pursue”.

There is real room for the company to grow into over the coming 12 months. For 2012 Magic Dreams plans to enter into new countries as well as to increase its market share where it is already active.

“We’ve recently expanded our presence into Africa thanks to the excellent performance that our Double Draw Poker generates,  we now plan to achieve  great targets in this area. We do plan also to enter in the Asian market, which doesn’t just mean Macau but also the surrounding countries. Of course Europe and South America are always the markets where our activity is well established, for these territories our intention is to be strengthened and consolidated by offering innovation, flexibility and great dynamism”.

The brand new Upright Cabinet WOW embodies perfectly all these values.  WOW has been the eye-catcher and the absolute protagonist of this year’s exhibition. Its modern and cutting-edge profile has been welcomed by all the visitors with great enthusiasm and true interest. WOW has been designed to be the first Emotional Trigger in the slot floor. Its ergonomic structure and the dazzling lighting effects create a unprecedented mix of innovation and technology with the aim to offer the purest gaming experience that players can live.

WOW also introduced the Hot New Time Voyager Jackpot and the Electrifying High Voltage Series to all ICE visitors.

Time Voyager is a Jackpot System.  Players will jump from Past to Future with a unique goal: to hit the biggest Jackpot of all times. The fabulous Past will be the extraordinary launch pad of an incredible experience through the ages but only by activating the Time Machine, the performance will be boosted to a brilliant Future.

Time Voyager Games Library is composed by three Hot New titles: Back to Jurassic, Back to Rome and Back to Rinascimento. Great suspense, dynamic interactivity  and 3D visual effects are the key features that will immediately enchant all the players.

High Voltage  is the cutting edge Stand Alone Progressive Jackpot Series that left all the visitors totally electrified. This amazing Brand New Series of three extraordinary Titles welcomed all the visitors with a sensational graphic impact and thunderous sounds.
All High Voltage games are featured by 5+1 Jackpot levels. 5 Levels are stand alone and game related; they can be won during a special interactive bonus that gives to the player the possibility to live an exclusive and unique gaming experience.

The dazzling Top Level is common for all the titles and, thanks to the SAS functionality, the machines of the Series can be linked together in Local or in Wide Area Progressive.

A primary position has been obviously dedicated to one of the most important product pillars: the Proven Performer Double Draw Poker, linked to the famous Poker Boost Jackpot.  What makes Poker Boost different from the standard poker jackpots are the 4+1 levels. 4 Levels are Progressive while 1 level is Mystery. This exceptional feature generates great interaction on the slot floor as players are rewarded by the frequent mystery and are boosted to win the higher progressive levels at the same time.

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